Snapchat Spectacles: Apparently less popular than we thought – CNET


Wearable Tech

Snapchat Spectacles could be even less popular than we thought

There could be hundreds of thousands of unsold pairs sitting around, a report suggests.

Remember how crazy everyone went in 2016 when buyers stood in long lines for the chance to buy Snapchat Spectacles from a robot

The gambit may have garnered social media company Snap 150,000 sales of the glasses that shoot and broadcast snaps, but a new report from The Information (paywall; via Quarz) suggests that the hype overshadowed demand, leaving potentially hundreds of thousands of unsold Spectacles and their parts moldering away in warehouses. Last February, the sunglasses stared selling online.

A surplus in Spectacles would indicate that Snap intended to sell far more units of the social headgear. A failure to do so would explain why Snap has had to lay off staff

Snap may not have given up on its hardware aspirations, though; there’s been talk it would buy drone maker Zero Zero Robotics. Could snaps-on-a-drone be next?

Snap did not respond to a request for comment. 

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