Kazuo “Kaz” Hirai, who for years has been one of Sony’s most recognizable faces, is stepping down from his position as company CEO. On April 1 he’ll move into a new role: chairman.

He’ll be replaced by Kenichiro Yoshida, Sony’s chief financial officer since 2013, Sony announced on Thursday. 

The duo have worked closely over the past few years, during which time they greatly improved Sony’s finances by aiming to bolster its gaming, phone and component divisions while eliminating less successful ones, like the Vaio line of laptops. 

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“As the company approaches a crucial juncture, when we will embark on a new mid-range [corporate] plan, I consider this to be the ideal time to pass the baton of leadership to new management, for the future of Sony and also for myself to embark on a new chapter in my life,” Hirai said in a press release statement.

A year after Hirai’s appointment as CEO, the company in May 2013 posted its first net profit in five years. Sony will on Friday release its fourth quarter 2017 earnings report, which is expected to reveal record profits. 

Hirai first rose to prominence through his work at Sony Computer Entertainment, where he helped launch the wildly popular PlayStation 2 and its successor, the PlayStation 3. He was made president of Sony Computer Entertainment after the PS3’s launch, replacing Ken Kutaragi, the “father of PlayStation.” He remained in charge of Sony’s gaming arm until 2011, when he moved to Sony HQ ahead of his 2012 appointment as CEO of the whole company.

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