Supermodel Karlie Kloss' video series showcases brilliant women in tech – CNET


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Supermodel Karlie Kloss’ video series showcases brilliant women in tech

Following on from her coding camps, the next step in the model’s ‘Kode with Klossy’ initiative is to shine a light on role models for girls pursuing careers in science and tech.

Every day across the globe many brilliant women are busy performing vital and world-changing jobs in the fields of science and technology. And yet these women’s stories often go untold, leaving girls aspiring to work in tech and science dispiritingly short of visible role models.

Supermodel and entrepreneur Karlie Kloss is seeking to change this by shining a light on some of her fellow women in tech who are perfectly positioned to inspire the next generation of female tech stars.

In collaboration with Ford, Kloss released a four-part video series on Tuesday called Trailblazers of Steam showcasing the work of eight exceptional women in tech and science. Each of the women are solving the problems of tomorrow and pushing boundaries in their respective fields with their work.

Each episode provides an insight into a different industry — games, food, mobility and space — demonstrating just how varied jobs within science and technology can be. Kloss interviews women working at the top of their fields, including former NASA astronaut Dr Cady Coleman, about their jobs and what it’s like being a woman in their respective fields.

Kloss is no stranger to the pressures of being a woman in tech thanks to her Kode with Klossy initiative, through which she runs coding camps for teenage girls across the US. As such, she doesn’t shy away in the videos from probing her interviewees about the the challenges they’ve encountered and overcome in their careers, including how others perceive them and their own internal struggles.

Kloss shared with CNET over email some of her hopes for how the series will serve to empower her audience.

Q. When you spoke to the amazing women featured in the videos, all of whom work in different STEAM-related fields, what things in their careers did they have in common that helped them get to where they are today?

They all shared this unrelenting drive and passion for what they do. It was really awesome to spend a day in their worlds and get to see their determination in action. What also struck me was that each of the women I met for the series talked about experiencing uncertainty or self doubt at different points in their careers — whether in college, grad school or at their first entry level jobs. They didn’t let those feelings of self-doubt stop them from working hard and pursuing their passions. Everyone has experienced self-doubt at one point or another and it’s important to openly acknowledge those feelings but not let them get in the way of your success.

What would be your advice to a young woman who wanted to work in a STEAM field, but didn’t know where to focus her learning or what path to pursue?

To start, apply for Kode With Klossy! We help girls access hands-on computer science education and connect with a community of other women in STEAM. It’s a great place to start!

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Karlie Kloss wants to raise the visibility of women working in science and tech.

Annalora Von Pentz

Beyond applying to our program, my advice for any girl interested in pursuing a career in STEAM is to identify your passions (fashion, social justice, music, etc.) and find out how technology is being applied to those passions. The incredible thing about code, and the first lesson we teach our Kode With Klossy scholars, is that code is a really creative language that can be applied to every industry and space. This series is living proof of how technology is shaping everything from food to gaming to space exploration.

Tell me something you learned about an aspect of science or technology while making the series that really blew you away.

Talking to each women in the series was eye-opening, but as someone who is interested in both health and the environment, I was really fascinated by my conversation with Lina Pruitt, a process engineer at Beyond Meat. She uses science and engineering to create a plant-based meat substitute that looks and cooks just like meat. We talked about both the environmental and health impacts of food waste and meat consumption, as well as the future of food and what that means for our world. Food is one of those industries that doesn’t always seem scientific, though in reality, is heavily influenced by STEAM. That’s one of our goals with this series — to show how STEAM intersects with and can applied to whatever industry you’re passionate about.

What do you hope people take away from this series and what do you hope their wider impact will be?

Our goal is to address the notion that “you can’t be what you can’t see.” By highlighting these real, accomplished women and their career paths, we hope that young women and girls can visualize themselves in similar positions. We wanted to show our viewers what a career in STEAM actually looks like, and how code can be applied to a number of different industries.

Even outside of STEAM, our goal is to celebrate women bringing hard work and creativity to their endeavors. One cool, behind-the-scenes tidbit about the series is that our production team was women-led, including our amazing director Eliza McNitt. It was important for us and the broader Kode With Klossy mission that the series was by-women-for-women. 

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