Magic Leap raised billions but its headset flopped. Now it's trying again
Magic Leap is no longer aiming the product at developers and other early adopters who it had hoped would come up with compelling uses for it (and then, perhaps, drive consumers to pick it up). Instead, it’s focusing on a narrow range of companies that might find its AR offering more useful and also be less intimidated by the price tag, which has yet to be announced but will continue to run more than $2,000 per headset.
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