How to Use Search Operators
While almost everyone has heard of Google, not everyone knows that its algorithm enables the
use of specific functions or operators to return more useful results. This can come in handy for
many purposes, such as the process of search engine optimization, SEO, where finding
information about a page, such as the number of backlinks a specific page has, can help you
market and grow a business more effectively.
In this article, we’ll cover some of the basic types of google advanced search operators, and
how you can use them to improve and enhance the way you interact with information on the
When you go about using Google or other search engines, the data you enter and tell it to
search for is called a “query”. For many people, this is far enough for them, as these search
engine algorithms have gotten remarkably good at providing relevant and useful results.
However, let’s say you want to take your use of Google to the next level and start working on
enhancing the SEO for a page you run.
To begin working towards achieving this, you can use some of the following advanced search
operators, replacing “website.com” or “query” with your site, another site you are researching, or
the specific search queries you are looking for:
This operator allows you to only receive results from a specific website.
This operator allows you to see the last version of the site accessed or saved by Google.
This operator will only return results if all the search query words are present in the text on a
certain page, allowing you to narrow down your results. Use “intext” instead of “allintext” for less
Similar to the allintext operator, this will only return results if all the search query words are
present in the title of the page results. Like intext, remove “all” and use “intitle” for less specific
These operators will return results only if they are in the URL of relevant pages.
This operator will return only results of a specific file type, such as .PDF.
This operator is useful for finding related or competitor sites to a specific URL, to help
understand how Google ranks and categorizes them better.
These advanced search operators can help you take your understanding and practice of SEO to
the next level. Start using them today, or contact an SEO professional who can, and watch your
business rise in the ranks and experience exponential growth.
Brandon Leibowitz is the founder of SEO Optimizers, a Digital Marketing Agency in Los
Angeles, California. He is also the founder of Bosmol.com, a social media news log. He has
been involved with search engine optimization and internet marketing since 2007.
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